Archive for the 'Marketing geekery' Category

Obligatory Mockingjay post!

Like every other rabid reader in America who hasn’t been living under a rock for the past two years, I stalked my UPS guy until I had my brand spanking new copy of Mockingjay in my hot little hands.
Mockingjay, for the uninitiated, is the third and final book in the distopian young adult series [...]

Hipsters Heart Books

This video was sent to me by a friend. I like the Honda Jazz as a cute little hot hatch, but this ad makes it for me.

It may be ridiculously easy to make fun of hipsters, but at least they read. Even if it’s only to be pretentious.
Philistine confession: I did not enjoy Everything [...]

A Newish Direction

I thought now would be a good time to change this blog from something that was mostly all about me into something that was mostly all about something else. (And trust me, having something be mostly about me is pretty terrible; I’m shocked you stood for it for so long. To be honest, I’m rather [...]

The New Guy

Sorry for the weeks of radio silence since I began my new position; I’m now an online coordinator at the online marketing department at HarperCollins Children’s Books, in case I haven’t had a chance to tell you. It’s been a busy few weeks.
It’s strange being the new guy! I’m not exactly sure what floor [...]

Quit playing games with my heart, Apple

e appears on my doorstep in the most dramatic way possible, soaked from the snow storm and holding a bouquet of my favorite Red Vines.
“I told you it was over, Apple,” I say, grabbing the licorice out of his hand (because they are crazy delicious). “Why must you keep opening these old wounds?”
“But I’ve [...]

A Tracking Project for 2010

I’m pathetically late in checking in to this blog after the holiday but whattayagonna do? I would say it’s my New Year’s resolution to blog more regularly, but I think we all know what sort of lie that would be: bald-faced and blatant.
So here is my ideas for a little personal project in the [...]

Book Giveaway: Trust Agents

Hey guys, a few weeks ago I was super excited to read Julien Smith and Chris Brogan’s new book. I just finished it a few days ago, and I guess I should do a little review or something? That would probably be fair. But I’m not a book reviewer, so this will be more of [...]

Anatomy of a Click-Through

The other day, I clicked on an online ad for the first time in 17 years.
Here’s how it all went down. I was on my Google Reader, looking at the feed of one of my favorite bento recipe sites, Just Bento. (I got into bento after reading about it in another blog post; oh [...]

Why aren’t you helping me move?

I moved from Brooklyn to (what is technically) Manhattan this past weekend. It was expensive and sweaty and bruised-kneeish and emotionally and physically draining. And I don’t understand why it can’t be made easier.
Cable and internet providers, why do you make it so hard for me to set up a new account when I move? [...]

Grammar Fun Time!

Maybe it’s just the past copyeditor in me, but nothing angers me more than a grammatically incorrect business e-mail or press release. I’m not a Nazi about it; we’re all human; but there’s no excuse not to learn a few simple rules.
Its/It’s
It’s = it is. That’s the only thing it means. Do not ever use [...]