If you couldn’t make it to the Media Relations Summit hosted by Ragan Communications yesterday, do not fret. I took notes! Or you could comb through the #prdailynyc hashtag.

Oh! If you want a recap of what me and the PRBC crew chatted about, you can find it here.

Highlights:

Session 1 was a bizarre yet fun mix of folks. Major takeaways: Write great subject lines, which are actually just great headlines. Make your journo counterparts smarter. Show them something they didn’t know, maybe something new or counterintuitive. Hang out with reporters and get face time with the people who cover your beats.

Stina won a poster signed by Shaq. LOL basketball.

The initial dismissive attitude of new technology is pervasive and should be ignored whenever possible, because it is dumbtacks.

Twitter can be used by companies to (in order of importance): 1. entertain, 2. communicate, 3. engage.

Learn how to treat your superfans well because they’re your real brand managers.

Want to monetize social media? Bam: brand expansion, marketing partners, discount sales, ticket sales for tweetups, event sponsors.

Anyone can make their own content with a flip cam and a story.

And then I drew kind of a smiley face that was eating a sandwich. Good times.

The Summit was fun times, guys! You might get disappointed at a lot of conferences and panels you attend, but even if you feel like they’re preaching to the choir on social media and PR, it’s never a bad thing to see how everyone is using it, because everyone uses it differently.