Quitting the Union

the_yiddish_policemens_union_a_novel-119186000647639I–I swear, this has never happened with any of the other books I’ve been with. I’m not the kind of gal that does stuff like this! But I guess there’s a first time for everything.

Yiddish Policeman’s Union, I got to quit you.

It’s not your fault. I loved Kavalier and Clay. I was so excited to read you, but I guess I just wasn’t ready.

I’m at a weird time in my life right now! Lots of changes, lots of uncertainty. And I guess the hardboiled, nouveau-noir prose was just too much for my frazzled nerves. The deluge of Yiddish phrases that I couldn’t keep up with probably didn’t help. But I hate feeling like a quitter! I’ve stuck through more difficult books than this! But I was younger then, and my free time was less precious, and my brain could take the taxing.

Something similar happened a few weeks ago. I had invested almost 6 hours into the FX show Rescue Me, which I know is a good show and I know I should watch it. But watching it was just so hard. It made me sad, and I’d rather not feel sad on the weekend. Does this mean I’d rather feed my brain fluff? You bet your Ayn Rand it does.

Maybe this is just a phase and I’ll be back to tackling heavy books in a month or so. But maybe it’s not; maybe this is the reader I really am: impatient, whiny, easily hurt or confused, and given to massive headaches at the sight of lots of consonants all jumbled together. And as much as I hate to surrender, I’ll just have to learn to stop worrying and love the bomb.

Currently reading: The Runaways graphic novels

Middlesex and Sensibility

middlesexI finished reading Middlesex by Jeffery Eugenides. I had read his Virgin Suicides back in college, but I didn’t remember much of that book. So I went into Middlesex as a kind of blank slate.

One sentence summary: Cal, who is affected by a rare form of hermaphrodism, tells the epic story of his Greek family’s history and his rocky childhood as a girl. (I like one sentence summaries because it’s probably the thing that got the agent, editor, sales coordinator, and bookstore buyer all riled up to begin with. So there you have it, the simplistic thingie that got the book on shelves.)

Cal is a disarming narrator, and he makes good use of his hermaphrodite body to tempt us through the century of backstory he slogs through. I say “slog” because it’s the anticipation of The Reveal that keeps you reading. You feel disgusting thinking it, but the truth is our innate curiosity about people who are different–especially if they’re different below the belt–makes us do crazy things. Like root for incest. But Eugenides gives us all a pass when Cal performs in a sideshow as a sexual freak, only to realize the audience is genuinely attracted to him. It frees him from thinking there’s anything wrong with him, and it frees us from thinking we’re going to hell. Hooray!

Through the wonders of Teh Internet, I happen to know some people who are trans or intersex or eunuch-identified, and it’s a very difficult thing not to run to them and say, “So heeeeeey, Middlesex. Thumbs up or down?” It would be the equivalent of walking up to a British person and saying, “So heeeeey, new Doctor Who. Are you guys for him or no?” One would hope one could form one’s own opinion about the value of a work that could so easily represent or misrepresent a segment of the population. So leaving all my quasi-normative guilt aside, I say thumbs up for Middlesex. It was good in a way that the narrator’s voice followed me around for a little while, and that’s pretty neat.

Also, did I mention the rooting for incest thing? It might sound creepy, but props to anyone who can get a reader to do that!

The moral of the story, if we dealt in one-sentence summaries for our lives themselves, would probably be: Good books make you feel things you didn’t want to feel, and they’re so good, you can’t even feel guilty about it.

Currently reading: The Yiddish Policeman’s Union by Michael Chabon

A Newish Direction

booksI thought now would be a good time to change this blog from something that was mostly all about me into something that was mostly all about something else. (And trust me, having something be mostly about me is pretty terrible; I’m shocked you stood for it for so long. To be honest, I’m rather disappointed in you, but there it is.) I want to talk mostly about books I’m reading, the intersection of publishing and technology, and especially what it means for marketing and publicity. But of course I’m not the first person to blog about this. I wouldn’t want to be. Tons of folks have written novels about road trips; I don’t see why being the first makes you the best. Not that I think I’m going to be the best. See? Try to be creative and all you get is nervous.

I think publishing as an industry can feel rather isolated from the rest of the business world. I’m not trying to be coy or smug when I say that the majority of the public doesn’t understand how a book gets made. It’s a little like knowing how hamburger gets made, really, and there’s no reason why everyone should be put through it. But a curious person, or a person who perhaps spends a lot of time watching closely for shifts in the media landscape, will have noticed that in the past few decades–maybe more–there has been a lot of articles and speeches and conventions all meant to discuss The Future of Publishing and How One Could Save Publishing If One Were So Inclined. It’s a strange thing, because this is a world built almost entirely from the ashes of literary history, and I think the mystery that surrounds publishing as a business, as a viable part of a media company, as a cultural touchstone, is a bit weird.

Publishing has a lot of moving parts. The publisher wants to sell books, and so does the author. But the author also wants to make a name for himself, maybe make more money on his next book, maybe go to another publisher to get a better deal. And the author’s agent wants that too, for a bigger cut. And the bookstores want to sell books, but they want to discount them to compete with the other stores, so they want the publisher to give them a good deal. And the publisher tries to juggle all these things with one hand tied behind his back. Or her back, since publishing is still about 89% women (though most of the top brass are men; not being uppity here, just stating facts).

The reader is in there somewhere. No one’s really sure where, exactly. There’s not a lot of research done on readers because (and this is my own personal unsubstantiated theory) reading is still seen as some kind of semi-mystical, private, artistic endeavor that cannot be quantified. And that may be true, in some ways. But can you imagine Pepsi investing in a new product without testing it? Without getting a group of people together in a little room to try it and fill out a survey?

Actually, I just remembered Crystal Pepsi. So scratch that, maybe it’s not so impossible.

Anyway. Drinking soda isn’t anything like reading a book. It may be a matter of taste in both cases, but for one thing, you can’t open up a book, look at one page and go, “Mmmmmm.” Reading is a time-consuming process. And time is something publishing houses don’t have, what with the crazy busy publishing schedules they keep.

Anyhoo. Reading. Bookish people seem to divide the world into two halves: the people who like reading for pleasure, and uncouth nimrods who sometimes manage to string together a sentence or two long enough to pass a job interview. This, of course, is an unfair view. I myself come from a house divided by books; while my mother and I were always bookish types, my brother and father were not. Oh, dad will pick up a book once in awhile, but for him it’s like picking up a newspaper or a menu at a diner: it’s just something to do in between conversation. My point is, plenty of nice, pleasant, smart, clean people don’t read books because it doesn’t appeal to them the way other things do. And that’s fine, even if it makes a bookish person nervous.

As a marketer of books, I tend to be mired in the idea swampland that there is A Book for Everybody because I want to believe it. But in my head if not my heart, I know this is also an unfair view. Some people do not read, just like some people don’t eat meat. (Very often, these are not the same people for some reason.) I can’t force a horse to drink; some things, you just have to let go.

So. Here I am letting go and playing in my own bloggy sandbox of books and long-form babbling. Here I go delighting in different typefaces and trim sizes and cover designs. Here I go playing with e-readers and iPoxUponYourHouses because those things are cool and I like them. I’ll still babble a bit about PR and marketing, because that’s what I’m all about. But books. Booky books. Booky books are beautiful works.

Thanks for your patience as I rehaul my little personal bloggy space.

Currently reading: Middlesex by Jeffery Eugenides

Photo credit to Wonderlane on Flickr

The New Guy

Sorry for the weeks of radio silence since I began my new position; I’m now an online coordinator at the online marketing department at HarperCollins Children’s Books, in case I haven’t had a chance to tell you. It’s been a busy few weeks.

It’s strange being the new guy! I’m not exactly sure what floor the coffee machine is on, I don’t know what delis to avoid during lunch, and I can’t remember which corporate acronyms stand for the part of the web site that gives me health insurance. (ESS? EPG? KLF? MOMA?)

But I’m excited, and my head is buzzing 24/7 with new information. It’s very difficult to marshal my thoughts in a coherent, bloggy type way, but once I get into my new groove, I will download all I can onto you.

Goodbye, and Thanks for Everything

2010-04-14 15.41.18Today is my last day at Planned Television Arts, where I have been the social media coordinator for nearly two years in their Interactive division. I will be starting a new position with the online marketing team at HarperCollins Children’s Books very soon.

I thought it would be fun to run through my memories of my time here at PTA by telling you all about the contents of the box that I will be taking home with me today, filled with all the things I had at my desk. They are:

    One Batman action figure
    One over-sized tennis ball for brainstorming
    One crude drawing of me as Hurley from Lost as imagined by my coworker Jen
    One pumpkin snow globe and one Easter cheeping chick from my coworker Christina
    One copy of the October 2008 edition of Radio Times magazine with Stephen Fry on the cover
    One Soviet-era military cap
    One plant that would have died if Joy the office manager didn’t water it for me
    One red egg filled with silly putty
    One toy car, Toyota Camery, gray
    One Pacman button
    One Sigmund Freud action figure
    One box of bacon Ban-Aids, unopened
    One plushie of Ed from Cowboy Bebop with Ein the dog
    One gaudy miniature Empire State Building, plastic King Kong included
    One visitor badge to the Harrah’s Atlantic City Rock Band Tournament
    Dozens and dozens of photographs of family, friends, and colleagues in various states of making silly faces

All of these things were gifts, and I am so lucky to have accumulated so much wonderful, bizarre stuff. As I leave this office, I am overflowing with gratitude and fond memories. I am proud of the work I have done here, and I am proud of the work my colleagues at PTA will continue doing.

To Jeff Nordstedt, my manager, my captain, my mentor, and my friend: thank you for making me watch Lost.

This is a new chapter, and I can’t wait to join the HarperCollins team and see what we can do together.

Allons-y!

Bookishly Networking

goodreadI finally hooked up my GoodReads account to Facebook.

It’s working out pretty well! I was a little frustrated for years and years because there doesn’t yet seem to be a clear “winner” in the Social Network for Books title. GoodReads, LibraryThing, BookCrossing, there’s just so many. I went with GoodReads because (as with most things on the internet) my friends were doing it, and it’s more fun to be sharing bookish info with friends than just posting into a voice. Unless you really like announcing to all your non-reader-type Facebook friends, “Look! I read books!”

Which you are totally entitled to do. But some of us don’t like being jerks, is all I’m saying.

You can get the GoodReads Facebook app here. It’s pretty nifty and addicting to see all the recommendations from the people I know. I especially like that you can separate titles into read, to-read, and currently reading piles.

Maybe there’s a better bookish SM tool out there, but chances are I just won’t use it until oodles of my friends do too. But if you know of one that’s seriously better and should take over, let me know.

Image CC timetrax on Flickr.

Spring Cleaning

You wish you'd looked this good back in the '90s.

You wish you'd looked this good back in the '90s.

This week my roommate and I tore through our closets and got rid of anything that was ugly, broken, didn’t fit anymore, or was a painful reminder of goofy summer camp puffy paint experiments.

Since it was obvious we had blinders on when it came to our own stuff (why else would we have kept it so long?) we both gave the other total control over what stayed and what went. I ruthlessly slashed through piles of stained tees, baggy Oxfords, and manpris. Manpris, seriously? But I was just as guilty. Goodbye shrunken baby tees from college! Sayanora faux leather pants from my Goth days! Arrivederci long denim skirt, and may you never darken my doorstep or backside again!

But there was one article of clothing my flawless decision-maker of a roommate and I couldn’t agree on: my lime green and yellow graphic block pattern polyester sundress from The Rave, circa 1998.

“Teej,” my roommate said, holding the dress by one of its flimsy spaghetti straps and keeping it a safe distance from himself, as if it offended his senses too much to be kept close, “this needs to go. This dress–I dunno, I mean, I used to respect you.”

“I know, I know,” I moaned, all a-misery, surrounded by piles of novelty tee-shirts on the floor. “But I love that dress. I got my first wolf whistle in that dress.”

“You were, what, fourteen? That’s just gross. And just another reason to give it to Goodwill.”

“You don’t understand. I put on this dress and I feel great.”

“Yeah? You know who else felt great in a dress like this? Buffy Summers. And I’m talking season 2 Buffy, not season 7.” He leveled an honest look at me. “TJ, this dress is old and done. You’re past it now. You can say goodbye.”

He handed the dress to me, and I clutched it in my hands, a pleading look on my face. “But, but, I know I’m an adult, but so what? It’s just a tiny little dress. And it looks so good on me.”

“No, you only think it looks good on you, because it looked good on you over ten, count ‘em, TEN years ago. And you felt great ten years ago. You were young and the world didn’t seem so stupid and crazy, and the future wasn’t scary, it was exciting, and also you probably weighed as much as a Maltese.”

I paused. “Can I try it on one last time?”

My roommate assented, and I did a little quick-change. And can I just say, duhYAM son, I still look fine in that dress!

“Keeping it,” I said, posing in front of the mirror.

“Keeping it,” my roommate agreed with an impressed nod.

I’m sure I look ridiculous in that dress. It’s outdated, it’s gaudy, it’s cheap, and it’s tasteless. It’s not representative of who I am right now, or of the cosmopolitan person I sometimes want to be. But when I put it on, I feel like Wonder Woman. And there aren’t a lot of things in this world that can be counted on to do that. I don’t want to be 14 again, but I also don’t want to be the kind of person who would throw away something special just because it looks silly.

Now I guess we just have to throw a ’90s party to give me an excuse to wear it in public.

I can’t get sick, I won’t get sick.

sneezeAh, the mantra of the springtime flu season.

I don’t know why I’m always so shocked when, like annual clockwork, I get sick just as the tulips start sprouting. It always starts the same way: a niggling feeling in the throat, a bit of a stuffy head, slow and achy joints. I like to tell myself it’s not real and I’m just imagining it.

Mind over matter! Brains trump germs! Pull yourself up by your immune system bootstraps and get back to work! (These are all things I tell myself as I go about my business.)

And it always ends with me thoroughly defeated by whatever minor cold or flu it is. I could probably get better, faster if I had just admitted at the very start that I was getting sick and needed to take it easy. Maybe it’s a chicken and egg thing; maybe I make myself sick by trying so hard to “ignore” it, thereby becoming fixated when I wasn’t sick in the first place. Or maybe my white blood cells just can’t function when distracted by tulips. Whichever it is, I’m telling myself this year will be different.

This year will be different: I say it every year. But this time, I mean it.

Vitamins! Citrus! Plenty of water! Tea with honey! Aspirin! NyQuil (bleck)! Echinacea! Soup! Eight hours of sleep a night! An extra sweater in case I get chilly! These things will keep me safe!

But the thing is, it doesn’t matter what I do. We all get sick eventually, and all the echinacea in the world isn’t going to stop the common cold from turning my brain into Jell-o for a long weekend every Spring. So I may as well have fun with it.

I’m looking forward to spending a good, semi-conscious few hours this weekend in bed watching old British comedies and kung fu movies and generally being worthless and sneezy. I’ll wallow a bit and then pop back into being on Monday, hopefully no longer contagious and delightfully self-pity-free.

I know it’s not a very popular, and not very American, attitude for a professional to take, but I’m not the type to macho my way through the flu. Good luck to all y’all who are also slogging through the sick season.

Image CC Crumpart on Flickr

Why We Love Villains

Heroes are great and all, but give me a villain any day of the week.
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Think about it: who would you rather hang with, Superman or Lex Luthor? Lex probably has 700 satellite channels and every sports car ever made. What’s Superman got? An inferiority complex wrapped up with some cosmic-sized daddy issues? No thank you.

Sure, villains are jerks. But we’re all jerks sometimes! But more importantly, the best villains are complicated; they have reasons for wanting global domination, and also, they probably weren’t hugged very much as kids. Aw, man. That garners so much sympathy from me!

Frankenstein['s monster], Cruella de Vil , Magneto, Moriarty, Morgana, Sephiroth, The Joker, The Master, Venom. Admit it. You love these guys more than the heroes that fight them.

The point is, we don’t love uncomplicated people (or, more correctly, perfect-seeming people) because we don’t see ourselves in them. We find ourselves very complicated (whether we are or not) and we’re attracted to things like that. That’s why we love reading stories about bad things happening; that’s why watching villains at work is so compelling.

Granted, there are heroes who are just as complicated and jerky. Who doesn’t grin when Wolverine punches goody two-shoes Cyclops through a wall, or when Batman blows off a date to get some good crime-fighting in, or when Tony Stark is a chauvinist pig? Dang, anti-heroes are awesome.

I guess the reason I’m babbling about why villains are great is because it has a lot to do with storytelling, and in PR, and book PR especially, stories are pretty important. And I’ve been thinking a lot lately about how you can’t always be the hero. And I’m starting to think that maybe, just maybe, it’s okay to be the villain sometimes. I’m not saying you gotta be totally evil, but it’s nearly impossible to be totally perfect because you (and stories, and products, and clients, and industries) are complicated. Two sides to every story and all that jazz.

But please, don’t dress your client in purple tights and try to pull off a bank heist. That’s just crazy talk. And pretty amateur.

Slicing Open Books to Get at the Meat

The other day I was fortunate enough to find a book in the office’s vast collection that had somehow escaped the cutter. For those of you unfamiliar with how physical books are made, it’s rather fascinating. Or at least, I think it is, because it hasn’t changed overly much in the time since the printing press was invented and there isn’t much you can point to and say that about these days. 411003842_f81102ebfc

Maybe horseshoe crabs.

Anyway. Books are constructed by folding their folios, or leaves, together in little packets and then sewing or gluing those packets together. Grab the nearest book at look at the base of its spine and you’ll see what I mean. Hardcovers are more obvious. See? All those pages folded up together, not laid linearly. That would make the book far too bulky (and far, far too easy for poor book designers to lay out the pages).

So okay, a book is composed of a set of leaves. Just a few centuries ago, a new book would be bound and sold uncut; that is, the folios would not be sliced open on the open side. The person who bought the book would make the purchase without ever opening it and flipping through. Once the person had it in his possession, he would cut the leaves open himself.

It’s all very romantic (in a Byronic sense, not an ooey-gooey sense), thinking that the first consumer of that physical artifact was the first human to really look at that set of pages. One presumes that educated readers of the time knew what the books they were buying contained. There weren’t many choices, after all. A Bible was a Bible, a tract from Tom Paine was a tract from Tom Paine, etc. Try to imagine it: a bookstore without browsing. Or maybe there were sliced-open “shelf copies,” like the art books of today that have been taken out of their shrink wrap.

At any rate, I can tell you that taking a penknife and cutting open your own copy of a book just feels nice. I would compare it to something approaching the preparation of a leg of lamb or something; you feel like this is it, this is your food, and you’re opening it up to consume. It’s very visceral and very personal. Now, I’m as ready for eBook adoption across the board as any liberal-minded environmentalist and general tech-head. And I know I make fun of people who sniff paper books and say they could never give it up. (You know that’s just the smell of a semi-hallucinogenic mold, don’t you?) But there is something good about feeling connected to a book in a way you’re not used to, and I think being involved in that small, extra, old-fashioned step of readership is one way to do that.

If you’re interested in how books are made and the history of the printing press, it’s honestly very nifty. And there just so happens to be a documentary starring my hero, Stephen Fry, on this very subject. It’s called The Machine That Made Us from the BBC. Here’s a short intro.

Image CC Oskay on Flickr.